| Web Marketing |
Web Marketing is the marketing of your website, products or services over the Internet. Web marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Put simply Web marketing is the process of driving traffic to your site so you can promote or sell you products and services. Web marketing methods and strategies encompass a wide range of services. Search Engine Optimisation (SEO)This is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. Search Engine Marketing (SEM)This is the process of making your website friendly for the search engines and visitors to your site. It helps keep visitors on your site when they visit and helps the search engine access your website properly. Email MarketingOne of the most effective forms of direct marketing when done professionally and legally. Businesses can generate repeat business affordably and automatically. Online Video MarketingOne of the fastest growing and most understated Web marketing methods. This can have great results with minimum investment. Syndicated Content and Really Simple Syndication (RSS)A system used to automatically feed updated information directly to people who have subscribed to your feed. Very cost effective and efficient system to keep your website users up to date with changes in your website content. Pay per Click Advertising (PPC)Payed advertising method used widely on the search engines. Can have great results if done professionally. This method should be used in some way with the other techniques, but is not the most important.Link Building - The process of telling the search engines you are a respected and popular website. Has to be done properly or it can have a negative effect on your website rankings in the search engines. Social Media AdvertsingMarketing through some of the popular media websites, like Bebo, Facebook, etc. and also using the social bookmarking and social news sites. Display AdvertisingThe use of banner advertisements on other areas of the internet to drive traffic to your website and/or to advertise your products and services. Similar to traditional media advertising but more cost effective and functional.
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